Paddy fields at dawn
Fertilizer Deep Placement · Engineered in India

Doubling farmer profits,
sustainably.

We built the world's first tractor-powered Fertilizer Deep Placement technology. By burying urea in the root zone, it lifts crop yields by about 25% and doubles farmer profit, while cutting fertiliser use by 33 to 70%, all in a single pass.

Co-designed with IDEO.org · ICAR-certified · Field-audited by IIT Delhi

+0%more crop yield
2xfarmer profit
33-70%less urea used
0+farmers using it today
25xcheaper to cut CO2 than rooftop solar
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The broken system

India spends ₹50,000 Cr on urea subsidy. 70% of it never reaches the plant.

Broadcasting prilled urea on the surface has been the default for 60 years. It is also the single largest source of nitrous oxide, a greenhouse gas 273x more potent than CO2. Food production already drives 20% of India's emissions, double the country's entire road-vehicle fleet.
0
Cr urea subsidy / year
Paid by the Government of India
8-9 MMT
urea imported
Roughly $2.3 B foreign-exchange outflow
0%
of all urea goes to rice
The single largest crop sink
0%
wasted
Volatilised into air, leached to water
The fix

Bury the briquette. Let the plant, not the atmosphere, eat the urea.

Instead of broadcasting prilled urea on the surface, our tractor-mounted applicator presses a compacted urea briquette 7-10 cm below the root zone, in a single mechanised pass. The plant draws a steady supply of nitrogen exactly when it needs it, so it grows far more grain from far less fertiliser.

+0%more crop yield per acre
2xnet profit for the farmer
33-70%less urea used per acre
0%less irrigation water used

Deep placement is one of the most researched fertiliser methods in the world: a decade of trials shows it raises paddy yields 15 to 30% while cutting urea use by a third or more. We are the first to mechanise it for India's smallholder farmers, in a single tractor pass.

ICAR-certifiedInternational patents filedGoI SMAM 2020 · 40-50% subsidyAudited by IIT Delhi CoE
The science of Urea Deep Placement. With surface broadcasting most nitrogen is lost to the air and groundwater; with deep placement, nutrients are captured by the plant in the root zone.
The technology

Two crops. Two applicators. One technology.

DH Vriddhi paddy FDP applicator
For rice & paddy

DH Vriddhi

An automatic, seven-row Fertilizer Deep Placement applicator that deploys urea briquettes across an entire paddy field, cutting labour, time and effort to a fraction.

7-row applicator75 kg hopper1 acre / 45 min1 operator
DH Samriddhi sugarcane FDP applicator
For sugarcane

DH Samriddhi

The same engineering DNA, adapted for the row geometry, depth and dosage of sugarcane. A multi inter-row cultivator and FDP applicator with tilling and weeding capability.

Inter-row cultivatorFDP + tillingWeedingReduced dosage
Briquetting machine
On-site fuel

Briquetting Machine

Converts standard prilled urea into compacted briquette form on-site, producing season-appropriate fertilizer briquettes for both applicators, with no dependence on external supply.

On-site productionStandard urea inBriquettes out
One village set =  1 applicator + 1 briquetting machine  ·  ₹2.80 lakh  ·  covers 100 acres / season
Field-proven · Palwal, Haryana

One season. One district. A blueprint for national scale.

Our flagship CSR pilot took the technology contiguous across an entire paddy belt, enrolled, trained, supported, and audited plot by plot.

0
Acres covered
Contiguous paddy under independent audit
0
Smallholder farmers
Enrolled, trained and supported
0
Villages
Across two Palwal blocks
0
Audit plots sampled
Paired UDP / non-UDP, weighed in field

Funded by a leading Japanese electronics & automotive manufacturer. Independently verified by the IIT Delhi Centre of Excellence on Environmental Studies.

Productivity · Quality · Soil

More grain. Better grain. And soils that get richer, not poorer.

Every number below comes from independent, paired-plot weigh-ins, the same field side by side. They are in line with the 15 to 30% yield gains deep placement delivers worldwide.

+0.0%
Paddy grain yield
+0.0%
Paddy straw (fodder)
+0%
Protein content per kg
0%
Greener leaves (LCC)
+0%
Soil organic carbon
+0%
Available nitrogen in soil
A nutrient bank deposited in the soil, so the next season needs even less fertilizer.
The village-scale return

Invest ₹2.80 lakh in one village. Here is what comes back, every single season.

One village set is a single FDP applicator plus a briquetting machine, covering 100 acres. These returns repeat season after season, for 7+ years.

For Government
0 L
Urea subsidy saved / season
Recovers the machine subsidy in a single cycle.
For Farmers
0 L
Farmer income added / season
Conservatively ₹30K per acre across 100 acres.
For Water
0.0 cr
Litres of water saved / season
259,000 m³, at 2,590 m³ per acre.
For Climate
0 t
CO2e offset / season
Equal to 21 cars off the road for a year.
Climate · Water · Carbon

25x more cost-effective than rooftop solar.

At just ₹134 per tonne of CO2 avoided, deep placement is the most cost-effective climate action a CSR rupee can buy. And the very same rupee also delivers yield, farmer income, water and healthier soil.

0
Per tonne of CO2 avoided
vs ₹3,425 for rooftop solar and ₹300 for tree plantation. Up to 25x cheaper.
0 t
CO2e offset / pilot season
Equal to taking 564 passenger cars off the road for a year.
0.00M m³
Irrigation water saved
A 41.9% cut, 2,590 m³ saved per acre, in one season.
Per tonne of CO2 avoidedDH Deep PlacementTree plantationRooftop solar (1.5 kW)
Cost per tonne of CO2₹134₹300₹3,425
Lifetime CO2 offset1,120 MT / 7 yrs1 MT / 40 yrs44 MT / 20 yrs
Time to offset 1 MT2 hours40 years6 months
SROI (climate-only)1 : 10.51 : 4.71 : 0.4
Leadership & validation

Endorsed at the highest levels of Indian agriculture & policy.

Bharat Ratna Dr. M S Swaminathan

Father of India's Green Revolution. Our team was personally blessed by him.

Hon'ble Sri Rajnath Singh

Our innovation was reviewed by the then Defence Minister of India.

Hon'ble Yogi Adityanath

A personal demonstration of DH technology to the Chief Minister of Uttar Pradesh.

Awards & recognition
Millennium Alliance
Millennium Alliance, USAID, FICCI & Marico Innovation Foundation
Maharashtra Startup Week
Maharashtra Startup Week 2020, Winner
Global Startup Challenge
2nd globally, contribution to UN SDGs
IAIN Agritech
IAIN Agritech 2020, Gates Foundation, Tata Trusts & Social Alpha
US-India S and T Endowment Fund
US-India Science & Technology Endowment Fund
Clients, partners & validators

Backed by India's most trusted institutions and CSR programmes.

From Tata and Nestlé to the Gates Foundation, IDEO.org and the Government of India, our technology has been funded, deployed and validated by some of the most respected names in the country.

CSR & corporate partners
Tata TrustsTata Trusts
Tata ChemicalsTata Chemicals
NestleNestlé
BajajBajaj
PVRPVR
Fidelity InternationalFidelity International
EvalueserveEvalueserve
Dr. Reddy's FoundationDr. Reddy's Foundation
CII FoundationCII Foundation
Syngenta FoundationSyngenta Foundation
Airports Authority of IndiaAirports Authority of India
IRCTCIRCTC
Indian RailwaysIndian Railways
Institutions, research & ecosystem
IIT DelhiIIT Delhi
ICARICAR
IFDC USAIFDC, USA
NABARDNABARD
Gates FoundationGates Foundation
USAID FICCIUSAID / FICCI
IDEO.orgDesign partner
Marico Innovation FoundationMarico Innovation Foundation
Social AlphaSocial Alpha
Government of India · SMAM
Our people

Innovators, engineers and strategists, rebuilding how India fertilises.

ANAyush Nigam

Ayush Nigam

Co-Founder & CEO

B.Tech, IIT Madras. Ex-Lehman Brothers, Nomura. Drives vision and strategy.

ANDr. Ajit Kumar Nigam

Dr. Ajit Kumar Nigam

Co-Founder · Strategic Collaborations

Ex-Additional Secretary, Govt. of India. PhD IIT Guwahati, MS Manchester.

DPDeepak Pal

Deepak Pal

Co-Founder & CTO

Masters, IIM Mumbai. Serial entrepreneur. Leads technology & innovation.

SGSunil Goswami

Sunil Goswami

VP · Corporate Relations & Ops

6+ years in agri-business, driving corporate relations and operations.

BKBhawana Kumar

Bhawana Kumar

Director · Partnerships

Ex-American India Foundation, ex-ICA Foundation, ex-IDBI Bank.

Advisory board

BSB. B. Singh
Mr. B. B. SinghHead, New Business Development, Tata Chemicals
USDr. Upendra Singh
Dr. Upendra SinghPrincipal Scientist, IFDC USA. Led global UDP spread.
SCDr. Sanjeeb Choudhuri
Dr. Sanjeeb ChoudhuriConsultant, World Bank. Former ED, VFRC.
HMHemendra Mathur
Mr. Hemendra MathurVenture Partner, Bharat Innovation Fund
IMDr. Indramani Mishra
Dr. Indramani MishraHead, Agricultural Engineering, IARI New Delhi
SMProf. Sunil Maheshwari
Prof. Sunil MaheshwariExpert in HR & Strategy, IIM Ahmedabad
AKCapt. Ashok Kumar
Capt. Ashok KumarFormer General Manager, NABARD
The next horizon

From mechanised placement to cognitive autonomous farming.

Our DH Vriddhi 2.0 platform will fuse field-level data with satellite insight and AI-driven decisions, for centimetre-level precision across every pass.

SenseCameras and soil sensors read the field, plant by plant, in real time.
DecideSatellite-derived insight and AI dynamically plan paths and dosage.
ActCentimetre-accurate autonomous application of exactly what each plant needs.
Let's talk

Let's bury the briquette together.

Whether you're a CSR partner, a government programme, an FPO or an investor, there's a clear path to deploy this at scale. We'd love to hear from you.

Office

VO-166, WeWork Eldeco Centre, Block A, Shivalik Colony, Malviya Nagar, New Delhi 110017

CSR & partnershipscsr@distincthorizon.net